We are a trusted Amazon Ads Partner
Elevate Your Amazon Ads
with AMC Hawk
We build high converting audiences and provide impactful data to help you scale your Amazon advertising efforts.
Custom Audiences
Reach the right shoppers with precision.
We design audiences tailored to your ASINs and goals — from retargeting “clicked but didn’t purchase” shoppers to replenishment, cross-sell, and lookalikes that drive new-to-brand growth.
Detailed Insights
Unlock the full power of AMC metrics.
We deliver clean, actionable insights from Amazon Marketing Cloud — including sales attribution, new-to-brand metrics, repeat purchase behavior, and path-to-purchase insights — so you can make smarter advertising decisions backed by data.
Unlock the Power of AMC
Seamlessly combine audience building with detailed AMC reporting — all in one place
Smarter Spend
AMC helps you eliminate wasted ad spend by identifying what truly drives performance. More of your budget goes into strategies that deliver measurable growth and stronger ROI.
Actionable Insights
We're a team of experienced sellers and advertisers. We know what impactful data means. We provide insights - not just numbers.
What AMC Unlocks for Your Business
Designed to enhance your advertising
Existing AMC Audiences
Here are the current AMC audiences you already have access to - we can create audiences that expand on these such as extending look-back windows up to 365 days!
Unlock powerful custom audiences.
Once your custom audience is created, you will see a new option appear in your ads account that will allow you to select it.
Find your gateway ASINs.
The “gateway” ASIN is the product that a new consumer starts with most, and AMC shows us which products drive the most new-to-brand consumers and which products lead to the most downstream purchases. Both are critical to a holistic brand strategy and lend themselves nicely to retail tactics.
Minimize time to convert.
AMC shows how long it takes shoppers to move from a click to a purchase. This can highlight whether updates to your PDP, pricing, or promotions are needed.
Common Questions
Here are some common questions we get about AMC and how we use it for clients
Get Started
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